Holiday Inn microsite
Holiday Inn selected Fourth Wall to develop its annual online CFL Look Again Sweepstakes contest promotion.
This award-winning FLASH site features a unique exploratory navigation experience that allows users to customize a personal CFL briefcase filled with fun activities targeted primarily at male business travelers.
Aside from entering the sweepstakes, users can play and challenge friends to a game of the “Look Again Video Challenge” where points are earned by selecting correct play completions via a video player, or “Hotel Hail Mary” where users get to see how far they can virtually throw a football inside a Holiday Inn.
