DO IT DIGITAL Memory Game
As an extension to Onestop Media Group's (Canada’s largest Digital Out-of-Home (DOOH) company) ‘DO IT DIGITAL™' awareness campaign, Fourth Wall created a contest/ gaming micro-site targeting its media buying and planning community of advertisers. Online banner ads in key industry trades pushed users to compete in an online game of ‘DO IT DIGITAL™’ Memory (a modern-day version of the old card game ‘Concentration’). The top three players who match all the Onestop DOOH property network game cards in the fastest time were eligle to WIN prizes valued at over $1500. To help inspire competition and repeat visits, the site featured a leaderboard of the top ten players. The game attracted over 440 players, with the average number of plays per user standing at 10.
