Chef Boyardee: "Beat the Clock"
Astral Media recently teamed up with Fourth Wall to develop a series of contest/games that will build on the Family brand of “never a dull moment”.
The first game, aptly named, “Beat the Clock” was a drag and drop style game branded to Chef Boyardee. It had 8 – 12 year olds racing against time to tidy a kitchen before their microwaveable Chef meal was ready.
The online promotion ran less than 2 months, received over 884,717 page views, and was rated the most viewed contest in the “WIN IT” section. This site went on to win a silver Creative Summit award.
