Fourth Wall was approached by Juniper Park to help create a fun,
memorable brand experience for Virgin Mobile Canada in downtown Toronto.
The solution was an interactive booth in the heart of the city at
Yonge-Dundas Square, where visitors could take pictures and videos and
then share them instantly with friends through email, twitter, and
facebook.
At the opening event Sir Richard Branson was dubbed the very first user,
and within a few short weeks the booth captured thousands more entries.
The Virgin booth remains a permanent fixture in the city, connecting the
voices and pictures of a community to each other, and the rest of the
world; from simple shout outs to friends; to tourist memories; to local
talent; to goodwill messages; and more.