Fourth Wall teamed up with Marketing Magazine and the Canadian Marketing Association for the second year at Marketing Week, to design and produce all the content elements for the Digital Media Network at the conference. This included a branded interface, sponsor loop, digital advertisements, station IDs, promotions, LIVE picture updates, a LIVE Marketing Daily News feed, and a LIVE twitter feed.
In addition, Fourth Wall’s miniature digital tags made their debut at the conference. The new-to-market 2.5 inch digital displays were worn by Marketing Magazine and Canadian Marketing Association event staff, and key note speakers to promote key conference messaging in an innovative fashion that ultimatley prevoked curiousity and inspired dialogue.