MINI Vending Machine
Taxi 2 recruited Fourth Wall to assist in creating a custom interactive projection for MINI: a large-scale vending machine built to showcase the latest 2011 MINI selection, and emphasize their customizable features.
The installation allowed each passerby to select the MINI of their choice by texting a shortcode, whereupon the selected car would drive down the vending machine in a fun, cheeky 3D animation: pin-ball machines, parachutes, smoke shows, and more! A personalized response SMS message was then dispatched to the participant, pushing them to the MINI Facebook fan page.
Fourth Wall’s expertise came into play with the communication infrastructure that connected all of the elements of the installation together: the SMS, multiple animations, computers and projectors. The result was an innovative and exciting creative execution that captured the attention of hundreds of passerbys in the Toronto downtown core.