Fourth Wall created a 3D Ceiling Projection for the Pattison Outdoor sales conference, to showcase new digital possibilities for Pattison Outdoor advertising. The video took over the ceiling of the hall, capturing the attention of over 150 sales representatives below. Viewers were rocketed through space: the ceiling opened up and transformed into the tip of a shuttle, shooting through stars and orbiting galaxies before returning at the speed of light to earth.
The result was an innovative and exciting creative execution that mirrored the theme of the conference: "Changing The Game" in the world of advertising.