Posts

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Eink’s Dazzle installation is monochromatic beauty

Can’t wait until the product is available with RGB colours!

Samsung S8 is going places in the UK

Check out this simple yet effective campaign for the new Samsung S8. It’s a great way to showcase the device and highlight some of the treasured views that the country has to offer.

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Coughing billboard

https://www.youtube.com/watch?v=pJQ2YK23kW4&feature=youtu.be

Great stunt which isn’t very sensitive to the smokers. I wonder if it’s also triggered by vapors from e-cigs?

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Your 6 seconds of fame on a digital board

Good tie-in of in-house experiential with the big impressions of out door media.

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Mazda’s pixel board for Rogers Cup

Mazda’s sponsorship of Rogers Cup allowed online visitors to create  mosaics online: https://www.mazdaallinthedetails.com/en

Chosen designs were exhibited at the Rogers Cup event and granted free tickets to the creators.

Too bad the the mosaic display wasn’t automated. Would of been so much cooler!

humans

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Control any pixel with anypixel.js

This code library is brought to you by Google and allows easy control of many real world “pixels”. These could be buttons, led lights etc. There are much older frameworks out there such as http://blinkenlights.net/ but this anypixel.js can be used by any web developer. The referenced hardware is also very easy to setup.

This billboard is made with real honey

This is a great stunt made by Cheerios to convey that they use real honey in the product. Nicely done!

Hollard Insurance wrapped bus shelters

This campaign was executed in Capetown. It’s a great use of space to convey the message for the insurance company.

Carlsberg makes the best poster in the world

This will never fly in Canada, at least without some intense supervision from a brand ambassador team. None the less, this is a neat way to dispense beer!

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S6 curved LED lineup

In anticipation of the release of the Samsung S6, Cheil and Wright XM created a massive LED wall. One the wall, selfies were used to represent people cued up to get their hands on the phone.

See a short video here.