Great stunt which isn’t very sensitive to the smokers. I wonder if it’s also triggered by vapors from e-cigs?
Good tie-in of in-house experiential with the big impressions of out door media.
Mazda’s sponsorship of Rogers Cup allowed online visitors to create mosaics online: https://www.mazdaallinthedetails.com/en
Chosen designs were exhibited at the Rogers Cup event and granted free tickets to the creators.
Too bad the the mosaic display wasn’t automated. Would of been so much cooler!
This code library is brought to you by Google and allows easy control of many real world “pixels”. These could be buttons, led lights etc. There are much older frameworks out there such as http://blinkenlights.net/ but this anypixel.js can be used by any web developer. The referenced hardware is also very easy to setup.
This is a great stunt made by Cheerios to convey that they use real honey in the product. Nicely done!
This campaign was executed in Capetown. It’s a great use of space to convey the message for the insurance company.
This will never fly in Canada, at least without some intense supervision from a brand ambassador team. None the less, this is a neat way to dispense beer!
In anticipation of the release of the Samsung S6, Cheil and Wright XM created a massive LED wall. One the wall, selfies were used to represent people cued up to get their hands on the phone.
See a short video here.
It’s after midnight on King Street West in Downtown Toronto – a guarantee that you’ll run into a bunch of people who’ve had way too much to drink and who should not be driving. UBER to the rescue! Setting up a breathalyzer kiosk that analyzes your alcohol level and summons an UBER car if you blow over the limit.
Commuters in Moscow can use their mobile devices to scan QR codes and download free Russian classics in e-book format. I guess the bigger part of the story is that the subway stations have WiFi!
Read the full story here.