Brilliant. Same guys who created the 1k FPS mapping on T-Shirts out of Japan!
This is a cute idea that has a robot drawing tweets on the chalkboard. With that said it makes very little sense to wait for the robot to complete it’s masterpiece. Imagine if there are even 3 people in the cue and it takes 5 minutes to complete each drawing. Great idea but not practical.
This execution combines some products like this one: http://www.fourthwall.ca/2014/04/augmented-reality-sandbox-with-real-time-water-flow-simulation/ to create an incredible driving experience in VR.
Good tie-in of in-house experiential with the big impressions of out door media.
What a great hack to bring AI in an unexpected way.
Shopify did a great job with creating a virtual set where you can design a t-shirt and use the virtual design to print on a “real-world” t-shirt.
There isn’t a ton of data available on this project which executed by ESI Design. On the surface the details are simple. LED video walls with beautiful creative respond to motion of people walking through the lobby.