Posts

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Rampage AR app

Warner Bros. has recently launched an AR app to promote their upcoming theatrical release of ‘Rampage’ starring Dwayne ‘the Rock’ Johnson. The AR app allows users to see their cities torn apart by a virtual genetically modified giant Gorilla and share on social media using the #RampageMonstersUnleashedContest hashtag.

https://www.mobilemarketer.com/news/warner-bros-readies-rampage-debut-with-ar-game/519599/

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HoloLens spatial mapping

If this demo is real then am I ever impressed. Getting, storing and plotting the depth information real-time with a $3k device is VERY neat.

 

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Augmented reality climbing is the funnest kind of climbing

Getting augmented reality to take climbing to the next level! I love this execution and just think about other sports that could make games/activities so much more fun!

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Magic Leap’s smoke and mirror video is glorious

This is far too seamless to be true! I’m sure that one day it will not be an issue to do all the depth computations so seamlessly but for now I’d say that’s just smoke and mirrors. One must wonder how close Microsoft’s HoloLens is going to make this a reality at launch. Another thing to keep in mind is that Magic Leap has close to $500,000,000 from Google invested in the tech…

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Augmented reality Porsche

Brilliant execution from Thinking box!

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Moment factory’s Disruptive by Design campaign

Moment factory is one of the best project mapping shops in town. It’s incredible to see their interactive capabilities evolve as well. Take a look at 0:43 to see some excellent interactive meeting projection.

Ford Explorer AR campaign

https://www.youtube.com/watch?v=qSzO75rrJog

This is a simple and clean AR execution that’s tied to a news paper ad. The approach isn’t new as this has been executed numerous times with magazines but the creative approach is neat.

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Google Tango can see in 3D

This phone has similar sensors as the Xbox Kinect, which allow it to “see” the world in 3D. The combination of the phone’s sensors (gyroscopes and accelerometers) with the 3D sensor could create some powerful application. It could be great to combine one with the Oculus Rift! Oddly enough, the stacked lens array makes it look similar to the HTC one 2.