Carlsberg makes the best poster in the world

This will never fly in Canada, at least without some intense supervision from a brand ambassador team. None the less, this is a neat way to dispense beer!

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S6 curved LED lineup

In anticipation of the release of the Samsung S6, Cheil and Wright XM created a massive LED wall. One the wall, selfies were used to represent people cued up to get their hands on the phone.

See a short video here.

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UBER Breathalyzer Kiosk

It’s after midnight on King Street West in Downtown Toronto – a guarantee that you’ll run into a bunch of people who’ve had way too much to drink and who should not be driving. UBER to the rescue! Setting up a breathalyzer kiosk that analyzes your alcohol level and summons an UBER car if you blow over the limit.

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Charity Arcade in Swedish Airports

Swedish agency åkestam.holst turned the charity boxes in airports into charity arcades.

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DSE 2015 show floor summary

Bigger, better and brighter screens (LCD, LED). Smaller media players. My 6 year old prediction of Google getting heavy into digital signage coming true. Not a whole lot of interactive (duh, it’s DSE, not infocom). Great UI across many products.

Google

google digital signs

google digital signs

Google is serious about their interactive digital signage platform. I got a chance to use their interactive, Chrome based apps and see the passive digital signage as well. Clean, easy, sharp — just as what you’d expect from Google. Oh and they know a thing or to about selling ads…

Read more

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#TopTrends by Twitter UK

Twitter, Ocean Outdoor and TopShop joined forces to create an amazing example of “smart” technology during London’s Fashion week.

TopShop wanted to make Londons Fashion Week’s #TopTrends accessible to everyone in real time. To do this, they found digital outdoor billboards that were no more than 10 minutes away from TopShop Stores and live-tweeted the latest looks, styles and trends on Twitter.

As word spread, the aggregated data from Twitter was used to display TopShop’s #TopTrend’s on the billboards nearby store locations.

Not only did the billboard pull in real-time #TopTrends, but the billboards were programmed individually to take into account their location, weather and time-data to increase relevancy to consumers. For example, if it was raining in Dublin at night, it would pull in a #TopTrend look suitable for that situation.

Here’s another case-study video: #TopTrends Case Study

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Women’s Aid uses Facial Recognition Technology

Brilliant campaign done for Women’s Aid in the UK to coincide with Internal Women’s Day!

Agency WCRS, Women’s Aid and Ocean Outdoor built a billboard campaign that interacts with passers-by; using facial recognition technology, the billboard adjusts based on how many people are looking at the screen.

The premise: A woman’s battered face slowly starts to ‘heal’ itself based on the amount of people looking at the billboard.
Passers-by watch how their action (ie. looking at the screen) impacts the image changing. There is also a live-feed at the bottom of the screen, capturing the faces of those who chose to watch the billboard. Following this, everyone in the proximity of the billboard received a message via Weve encouraging them to donate to Women’s Aid.

Check out the case-study video here: Facial recognition technology used to fight domestic violence

Here’s a video of how the actual ad played when live Women’s Aid and Ocean Amplify the Violent Face of Abuse

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Augmented reality Porsche

Brilliant execution from Thinking box!

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Peel P50 Microcar Arrives at the Canadian International Auto Show

This year at the 2015 Toronto Auto Show, Ripleys Believe It Or Not has unveiled the world’s smallest car; “You have to get your right knee all the way in there [to the other side of the car] or else you’ll never get in” (Tim Parker, general manager of Ripley’s Believe It Or Not! Niagara Falls)

It is a 24 volt propulsion system that runs on only 4 batteries and reach up to 45 mph (65km/h); for the unveiling Ripley’s has installed only 2 batteries which allows for the car to reach 15 mph (24 km/h)

Watch a video of the P50 touring Ripley’s Aquarium: Peel P50 Microcar

Check out some more articles below
I drove the world’s smallest car at the Toronto auto show (and you can too)

The Ripley’s Believe It or Not! Peel P50 Microcar Arrives at the Canadian International Auto Show

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Disney’s sand design maker robot

Disney created a very precise robot that allows the creation of vast sand designs. It could be used for advertising purposes or entertainment.