Great stunt which isn’t very sensitive to the smokers. I wonder if it’s also triggered by vapors from e-cigs?
Good tie-in of in-house experiential with the big impressions of out door media.
As public ad space becomes limited companies look for innovative ways to display ads. This is a very contrived way that has plenty of limitations such as weather, time of day etc… But, it’s neat!
Now this is something that I sure hope is going to remain fiction… TOO MUCH INFORMATION!
This code library is brought to you by Google and allows easy control of many real world “pixels”. These could be buttons, led lights etc. There are much older frameworks out there such as http://blinkenlights.net/ but this anypixel.js can be used by any web developer. The referenced hardware is also very easy to setup.
This isn’t digital and it doesn’t need to be. Very effective and simple. This is a great idea for an application; embed different sculptures and produce a single, multi-angle installation.
I wonder if it really works? How does it only attract mosquitoes that carry Zika?
I wonder how did they do the vehicle recognition? How long did it take to negotiate with the authorities to install this on a section of a highway???