Facebook introduces live 4K streaming

The list of supported cameras is still limited though and I don’t know anyone who has any of the following cameras: Giroptic iO, Insta360 Nano, Insta360 Air, Insta360 Pro, ION360 U, Nokia Ozo, Z CAM S1, 360Fly HD, 360Fly 4K, and 360Fly 4K Pro

If you do have one of these then I wish you luck streaming 4k over-the-air.

https://media.fb.com/2017/07/25/introducing-the-live-360-ready-program-and-new-features-for-live-360/

Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

Women’s Aid uses Facial Recognition Technology

Brilliant campaign done for Women’s Aid in the UK to coincide with Internal Women’s Day!

Agency WCRS, Women’s Aid and Ocean Outdoor built a billboard campaign that interacts with passers-by; using facial recognition technology, the billboard adjusts based on how many people are looking at the screen.

The premise: A woman’s battered face slowly starts to ‘heal’ itself based on the amount of people looking at the billboard.
Passers-by watch how their action (ie. looking at the screen) impacts the image changing. There is also a live-feed at the bottom of the screen, capturing the faces of those who chose to watch the billboard. Following this, everyone in the proximity of the billboard received a message via Weve encouraging them to donate to Women’s Aid.

Check out the case-study video here: Facial recognition technology used to fight domestic violence

Here’s a video of how the actual ad played when live Women’s Aid and Ocean Amplify the Violent Face of Abuse