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Facebook introduces live 4K streaming

The list of supported cameras is still limited though and I don’t know anyone who has any of the following cameras: Giroptic iO, Insta360 Nano, Insta360 Air, Insta360 Pro, ION360 U, Nokia Ozo, Z CAM S1, 360Fly HD, 360Fly 4K, and 360Fly 4K Pro

If you do have one of these then I wish you luck streaming 4k over-the-air.

https://media.fb.com/2017/07/25/introducing-the-live-360-ready-program-and-new-features-for-live-360/

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GoPro Omni 360 video is impressive for under $10k

There are quite a few high end 360 video rigs out there now. High end also means over $15k in terms of commitment. The long awaited Omni rig’s 360 video is impressive at a 1/3 of the cost. It also comes with great software allowing you to edit the resulting 360 video.

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HoloLens spatial mapping

If this demo is real then am I ever impressed. Getting, storing and plotting the depth information real-time with a $3k device is VERY neat.

 

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Holographic print ad for Porsche

https://youtu.be/7lR3x6i6nSg

This is no different than a permanent product such as HoloCube but is WAY cooler!

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Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

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Meet Dorothy — Bluetooth custom button

You can use this tiny Bluetooth module to bail you from awkward dates or program it to do automated texts.

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Women’s Aid uses Facial Recognition Technology

Brilliant campaign done for Women’s Aid in the UK to coincide with Internal Women’s Day!

Agency WCRS, Women’s Aid and Ocean Outdoor built a billboard campaign that interacts with passers-by; using facial recognition technology, the billboard adjusts based on how many people are looking at the screen.

The premise: A woman’s battered face slowly starts to ‘heal’ itself based on the amount of people looking at the billboard.
Passers-by watch how their action (ie. looking at the screen) impacts the image changing. There is also a live-feed at the bottom of the screen, capturing the faces of those who chose to watch the billboard. Following this, everyone in the proximity of the billboard received a message via Weve encouraging them to donate to Women’s Aid.

Check out the case-study video here: Facial recognition technology used to fight domestic violence

Here’s a video of how the actual ad played when live Women’s Aid and Ocean Amplify the Violent Face of Abuse