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Rampage AR app

Warner Bros. has recently launched an AR app to promote their upcoming theatrical release of ‘Rampage’ starring Dwayne ‘the Rock’ Johnson. The AR app allows users to see their cities torn apart by a virtual genetically modified giant Gorilla and share on social media using the #RampageMonstersUnleashedContest hashtag.

https://www.mobilemarketer.com/news/warner-bros-readies-rampage-debut-with-ar-game/519599/

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Facebook introduces live 4K streaming

The list of supported cameras is still limited though and I don’t know anyone who has any of the following cameras: Giroptic iO, Insta360 Nano, Insta360 Air, Insta360 Pro, ION360 U, Nokia Ozo, Z CAM S1, 360Fly HD, 360Fly 4K, and 360Fly 4K Pro

If you do have one of these then I wish you luck streaming 4k over-the-air.

https://media.fb.com/2017/07/25/introducing-the-live-360-ready-program-and-new-features-for-live-360/

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GoPro Omni 360 video is impressive for under $10k

There are quite a few high end 360 video rigs out there now. High end also means over $15k in terms of commitment. The long awaited Omni rig’s 360 video is impressive at a 1/3 of the cost. It also comes with great software allowing you to edit the resulting 360 video.

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HoloLens spatial mapping

If this demo is real then am I ever impressed. Getting, storing and plotting the depth information real-time with a $3k device is VERY neat.

 

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Holographic print ad for Porsche

https://youtu.be/7lR3x6i6nSg

This is no different than a permanent product such as HoloCube but is WAY cooler!

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Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name