Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

Women’s Aid uses Facial Recognition Technology

Brilliant campaign done for Women’s Aid in the UK to coincide with Internal Women’s Day!

Agency WCRS, Women’s Aid and Ocean Outdoor built a billboard campaign that interacts with passers-by; using facial recognition technology, the billboard adjusts based on how many people are looking at the screen.

The premise: A woman’s battered face slowly starts to ‘heal’ itself based on the amount of people looking at the billboard.
Passers-by watch how their action (ie. looking at the screen) impacts the image changing. There is also a live-feed at the bottom of the screen, capturing the faces of those who chose to watch the billboard. Following this, everyone in the proximity of the billboard received a message via Weve encouraging them to donate to Women’s Aid.

Check out the case-study video here: Facial recognition technology used to fight domestic violence

Here’s a video of how the actual ad played when live Women’s Aid and Ocean Amplify the Violent Face of Abuse

Peel P50 Microcar Arrives at the Canadian International Auto Show

This year at the 2015 Toronto Auto Show, Ripleys Believe It Or Not has unveiled the world’s smallest car; “You have to get your right knee all the way in there [to the other side of the car] or else you’ll never get in” (Tim Parker, general manager of Ripley’s Believe It Or Not! Niagara Falls)

It is a 24 volt propulsion system that runs on only 4 batteries and reach up to 45 mph (65km/h); for the unveiling Ripley’s has installed only 2 batteries which allows for the car to reach 15 mph (24 km/h)

Watch a video of the P50 touring Ripley’s Aquarium: Peel P50 Microcar

Check out some more articles below
I drove the world’s smallest car at the Toronto auto show (and you can too)

The Ripley’s Believe It or Not! Peel P50 Microcar Arrives at the Canadian International Auto Show