#TopTrends by Twitter UK

Twitter, Ocean Outdoor and TopShop joined forces to create an amazing example of “smart” technology during London’s Fashion week.

TopShop wanted to make Londons Fashion Week’s #TopTrends accessible to everyone in real time. To do this, they found digital outdoor billboards that were no more than 10 minutes away from TopShop Stores and live-tweeted the latest looks, styles and trends on Twitter.

As word spread, the aggregated data from Twitter was used to display TopShop’s #TopTrend’s on the billboards nearby store locations.

Not only did the billboard pull in real-time #TopTrends, but the billboards were programmed individually to take into account their location, weather and time-data to increase relevancy to consumers. For example, if it was raining in Dublin at night, it would pull in a #TopTrend look suitable for that situation.

Here’s another case-study video: #TopTrends Case Study

Women’s Aid uses Facial Recognition Technology

Brilliant campaign done for Women’s Aid in the UK to coincide with Internal Women’s Day!

Agency WCRS, Women’s Aid and Ocean Outdoor built a billboard campaign that interacts with passers-by; using facial recognition technology, the billboard adjusts based on how many people are looking at the screen.

The premise: A woman’s battered face slowly starts to ‘heal’ itself based on the amount of people looking at the billboard.
Passers-by watch how their action (ie. looking at the screen) impacts the image changing. There is also a live-feed at the bottom of the screen, capturing the faces of those who chose to watch the billboard. Following this, everyone in the proximity of the billboard received a message via Weve encouraging them to donate to Women’s Aid.

Check out the case-study video here: Facial recognition technology used to fight domestic violence

Here’s a video of how the actual ad played when live Women’s Aid and Ocean Amplify the Violent Face of Abuse

Peel P50 Microcar Arrives at the Canadian International Auto Show

This year at the 2015 Toronto Auto Show, Ripleys Believe It Or Not has unveiled the world’s smallest car; “You have to get your right knee all the way in there [to the other side of the car] or else you’ll never get in” (Tim Parker, general manager of Ripley’s Believe It Or Not! Niagara Falls)

It is a 24 volt propulsion system that runs on only 4 batteries and reach up to 45 mph (65km/h); for the unveiling Ripley’s has installed only 2 batteries which allows for the car to reach 15 mph (24 km/h)

Watch a video of the P50 touring Ripley’s Aquarium: Peel P50 Microcar

Check out some more articles below
I drove the world’s smallest car at the Toronto auto show (and you can too)

The Ripley’s Believe It or Not! Peel P50 Microcar Arrives at the Canadian International Auto Show

Disney-fy your cake

Disney has launched projection mapping as part of their Wishes Collection Wedding package available at Walt Disney World. Brides and Grooms can now customize their wedding cake to have animations from their favorite Disney movies projected onto the fondant surface of their wedding cakes. As if weddings weren’t expensive enough these packages start at $12,000!

AR Campaign – Into the Storm

This campaign is similar to the earlier AR campaign done for PepsiMAX. To advertise the newly released film Into the Storm, DOOH company Grand Visual retrofitted an outdoor transit shelter and used AR technology to put pedestrians in the middle of a tornado.

“The dramatic AR campaign used a 64” plasma screen to put visitors to a busy downtown Sydney street in the middle of a tornado. Blending live video footage of the street with motion graphics we created a seamless augmented reality execution that gave shoppers and passers-by a visceral, and memorable, experience.”

House of Mamba – LED Basketball Court

Nike has created the first full-size LED basketball court in Shanghai for training with Kobe Bryant. The court features motion-tracking and built in reactive LED visualization technology. This is part of the Nike RISE campaign, which is having Kobe Bryant help teach his moves to young players in Shanghai.

“The court can lay out sets of moves for individual people, create drills based on Bryant’s training programme that are adapted for the court, and respond to mistakes as well as display performance stats.”

Full article can be found here adafruit: Nike creates first full-size LED basketball court in Shanghai for training with Kobe Bryant

Nike creates first full-size LED basketball for training with Kobe Bryant

Nike has created a full-sized basketball court with motion-tracking and reactive LED visualisation technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai. The responsive court tracks the movement of players on its surface with built-in motion sensors.

The court can lay out sets of moves for individual people, create drills based on Bryant’s training programme that are adapted for the court, and respond to mistakes as well as display performance stats.

The court was created to coincide with the Nike RISE campaign, which centres around a competition for young Chinese players to win a chance to participate in the Nike World Basketball Festival in Barcelona this September.

Dove “When You’re Smiling”

Simple yet effective installation that was done for a recent Dove campaign at an awards show.

People stood in front of a “magic mirror” and were prompted with the trigger “When did you last smile to yourself in the mirror?”. The concept of the campaign is beauty is simply your own reflection in the mirror. Users had their picture captured & printed only when their smile was deemed BIG enough. Check out the video below

iPhone 6 Saphire Glass

For all of those iPhone users who have had that OMG moment of smashing their screen, there might be hope yet for the new iPhone 6 which is rumored to have a Sapphire Crystal Display. A somewhat reassuring demo of its capacity to take a kicking without cracking!

AUDI shipping container scoreboard illuminates with A8 headlights

AUDI has built a giant scoreboard showcasing World Cup 2014 scores made from 28 Audi A8 models and 45 shipping containers. The digital clusters that display numerals on the 40-foot digital installation are made up entirely from the LED headlights of the featured vehicles. Visible from miles away, it posts throughout the four-week installation, broadcasting the match results live.