Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

#TopTrends by Twitter UK

Twitter, Ocean Outdoor and TopShop joined forces to create an amazing example of “smart” technology during London’s Fashion week.

TopShop wanted to make Londons Fashion Week’s #TopTrends accessible to everyone in real time. To do this, they found digital outdoor billboards that were no more than 10 minutes away from TopShop Stores and live-tweeted the latest looks, styles and trends on Twitter.

As word spread, the aggregated data from Twitter was used to display TopShop’s #TopTrend’s on the billboards nearby store locations.

Not only did the billboard pull in real-time #TopTrends, but the billboards were programmed individually to take into account their location, weather and time-data to increase relevancy to consumers. For example, if it was raining in Dublin at night, it would pull in a #TopTrend look suitable for that situation.

Here’s another case-study video: #TopTrends Case Study

Women’s Aid uses Facial Recognition Technology

Brilliant campaign done for Women’s Aid in the UK to coincide with Internal Women’s Day!

Agency WCRS, Women’s Aid and Ocean Outdoor built a billboard campaign that interacts with passers-by; using facial recognition technology, the billboard adjusts based on how many people are looking at the screen.

The premise: A woman’s battered face slowly starts to ‘heal’ itself based on the amount of people looking at the billboard.
Passers-by watch how their action (ie. looking at the screen) impacts the image changing. There is also a live-feed at the bottom of the screen, capturing the faces of those who chose to watch the billboard. Following this, everyone in the proximity of the billboard received a message via Weve encouraging them to donate to Women’s Aid.

Check out the case-study video here: Facial recognition technology used to fight domestic violence

Here’s a video of how the actual ad played when live Women’s Aid and Ocean Amplify the Violent Face of Abuse