This campaign was executed in Capetown. It’s a great use of space to convey the message for the insurance company.
A team of researchers from Japanese firm Aerial Burton have showed off focused pulse lasers with the ability to project a 3-D display in mid-air, even during daylight. Unlike other holographic projectors we’ve seen, it doesn’t require fog or steam to display the image and can be displayed using just air as the medium.
more info here