Artificial intelligence ads evolve just like organizms do

This proof of concept takes programatic ads to a new level. Imagine an ad that adjusts it’s creative automatically based on the interest (or the lack of), the environment etc… Brilliant. See the video and read more below:

http://creativity-online.com/work/mc-saatchi-artificial-intelligence-poster-ad-video/42818

Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name