, ,

Making you sweat


Gatorade installed vending machines all across Toronto equipped with sensors that would establish whether users had “sweat” enough, by placing their palm onto the unit, to deserve a free Gatorade which it would then dispense. If the “reading” wasn’t high enough, it would suggest the user do more (burpees, jumping jacks, etc.) to work up a sweat and to try again. This was apart of Gatorade Canada’s #keepsweating campaign on social media. Not even a machine could make me do burpees.