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Making you sweat


Gatorade installed vending machines all across Toronto equipped with sensors that would establish whether users had “sweat” enough, by placing their palm onto the unit, to deserve a free Gatorade which it would then dispense. If the “reading” wasn’t high enough, it would suggest the user do more (burpees, jumping jacks, etc.) to work up a sweat and to try again. This was apart of Gatorade Canada’s #keepsweating campaign on social media. Not even a machine could make me do burpees.

Parking assist taken to a new level

More functional cardboard, now in the form of pizza boxes

Watch out Google cardboard! There is new cardboard in town!

Yawning is contagious

Yawning is contagious and this this coffee ad makes this simple concept to deliver the message.