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#TopTrends by Twitter UK

Twitter, Ocean Outdoor and TopShop joined forces to create an amazing example of “smart” technology during London’s Fashion week.

TopShop wanted to make Londons Fashion Week’s #TopTrends accessible to everyone in real time. To do this, they found digital outdoor billboards that were no more than 10 minutes away from TopShop Stores and live-tweeted the latest looks, styles and trends on Twitter.

As word spread, the aggregated data from Twitter was used to display TopShop’s #TopTrend’s on the billboards nearby store locations.

Not only did the billboard pull in real-time #TopTrends, but the billboards were programmed individually to take into account their location, weather and time-data to increase relevancy to consumers. For example, if it was raining in Dublin at night, it would pull in a #TopTrend look suitable for that situation.

Here’s another case-study video: #TopTrends Case Study