This is the first connected store for the online auction giant. Huge touch screen interactive mirrors allow shoppers to create customized lists of items for the dressing room that they can try as well as discover promotions, social media etc… Once the items are ready in the dressing room, the shopper gets a text message. The dressing room is using a long range RFID to track the items in the room. This feature helps customizing the shopping experience and help finding different sizes and colours for the store staff. There is the option to add the items to the user profile for future or checkout.