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AR Campaign – Into the Storm

This campaign is similar to the earlier AR campaign done for PepsiMAX. To advertise the newly released film Into the Storm, DOOH company Grand Visual retrofitted an outdoor transit shelter and used AR technology to put pedestrians in the middle of a tornado.

“The dramatic AR campaign used a 64” plasma screen to put visitors to a busy downtown Sydney street in the middle of a tornado. Blending live video footage of the street with motion graphics we created a seamless augmented reality execution that gave shoppers and passers-by a visceral, and memorable, experience.”