smart car’s dancing traffic light

Tackling the question, ‘How can we make our cities safer places?’, smart installed an urban intervention for their ‘whatareyoufor’ campaign that keeps pedestrians occupied while waiting to cross street instead of risking busy traffic.

The ‘dancing traffic light’ puts on a spin on the traditional, illuminated red person used to indicate vehicular safety, by asking everyday participants to contribute to the figure’s moves. A booth invited passers-by to pick a song and groove to the tunes, while their silhouette was projected onto the virtual display.

Powered by TouchDesigner

Ukraine based FrontPictures transformed a 1400 m2 gallery in a shopping center into a multimedia art space using 55 projectors and TouchDesigner software.

http://blog.frontpictures.com/multimedia-renaissance-by-front-pictures/

e-paper ads in the store and at the POS

e-paper in my opinion was one of the reasons that finally made e-books popular – think Amazon Kindle. It’s easy on the eyes and consumes the smallest amounts of power. It’s interesting to see the product slowly making it’s way into the world of advertising. Too bad that the colour version isn’t available at a big size.

Live High Five

Dutch airline KLM recently did a out of home stunt connecting people in New York and Amsterdam. Through interactively videoconnecting people in each city, pedestrians were told to give each other a perfect “high-five”, the screen counts down and users are rated on their timing. If successful, they were each given round-trip tickets to New York or Amsterdam.

AR Campaign – Into the Storm

This campaign is similar to the earlier AR campaign done for PepsiMAX. To advertise the newly released film Into the Storm, DOOH company Grand Visual retrofitted an outdoor transit shelter and used AR technology to put pedestrians in the middle of a tornado.

“The dramatic AR campaign used a 64” plasma screen to put visitors to a busy downtown Sydney street in the middle of a tornado. Blending live video footage of the street with motion graphics we created a seamless augmented reality execution that gave shoppers and passers-by a visceral, and memorable, experience.”

Estimote Stickers

Estimote Beacons and Stickers are small wireless sensors that you can attach to any location or object. They broadcast tiny radio signals which your smartphone can receive and interpret.

The beacons add layers of contextual intelligence to static locations such as stores, museums and airports, by broadcasting radio signals to display messages like coupons on customers’ smartphones.

The ‘stickers’ extend this context to the objects within those areas by containing accelerometers and temperature monitors to show data about its situation, motion and climate.

With the Estimote SDK, apps on your smartphone are able to understand their proximity to nearby locations and objects, recognizing their type, ownership, approximate location, temperature and motion.