Nike has created the first full-size LED basketball court in Shanghai for training with Kobe Bryant. The court features motion-tracking and built in reactive LED visualization technology. This is part of the Nike RISE campaign, which is having Kobe Bryant help teach his moves to young players in Shanghai.
“The court can lay out sets of moves for individual people, create drills based on Bryant’s training programme that are adapted for the court, and respond to mistakes as well as display performance stats.”
Windows in planes are heavy, present engineering challenges and are just way too small. A French design firm is proposing to retrofit the inside walls of the fuselage with live video from outside of the plane. This reminds me of the tech that military is using to camouflage the outside of tanks, but turned “outside-in”.
Nike has created a full-sized basketball court with motion-tracking and reactive LED visualisation technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai. The responsive court tracks the movement of players on its surface with built-in motion sensors.
The court can lay out sets of moves for individual people, create drills based on Bryant’s training programme that are adapted for the court, and respond to mistakes as well as display performance stats.
The court was created to coincide with the Nike RISE campaign, which centres around a competition for young Chinese players to win a chance to participate in the Nike World Basketball Festival in Barcelona this September.
Simple yet effective installation that was done for a recent Dove campaign at an awards show.
People stood in front of a “magic mirror” and were prompted with the trigger “When did you last smile to yourself in the mirror?”. The concept of the campaign is beauty is simply your own reflection in the mirror. Users had their picture captured & printed only when their smile was deemed BIG enough. Check out the video below