House of Mamba – LED Basketball Court

Nike has created the first full-size LED basketball court in Shanghai for training with Kobe Bryant. The court features motion-tracking and built in reactive LED visualization technology. This is part of the Nike RISE campaign, which is having Kobe Bryant help teach his moves to young players in Shanghai.

“The court can lay out sets of moves for individual people, create drills based on Bryant’s training programme that are adapted for the court, and respond to mistakes as well as display performance stats.”

Full article can be found here adafruit: Nike creates first full-size LED basketball court in Shanghai for training with Kobe Bryant

Nike creates first full-size LED basketball for training with Kobe Bryant

Nike has created a full-sized basketball court with motion-tracking and reactive LED visualisation technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai. The responsive court tracks the movement of players on its surface with built-in motion sensors.

The court can lay out sets of moves for individual people, create drills based on Bryant’s training programme that are adapted for the court, and respond to mistakes as well as display performance stats.

The court was created to coincide with the Nike RISE campaign, which centres around a competition for young Chinese players to win a chance to participate in the Nike World Basketball Festival in Barcelona this September.

Dove “When You’re Smiling”

Simple yet effective installation that was done for a recent Dove campaign at an awards show.

People stood in front of a “magic mirror” and were prompted with the trigger “When did you last smile to yourself in the mirror?”. The concept of the campaign is beauty is simply your own reflection in the mirror. Users had their picture captured & printed only when their smile was deemed BIG enough. Check out the video below