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AUDI shipping container scoreboard illuminates with A8 headlights

AUDI has built a giant scoreboard showcasing World Cup 2014 scores made from 28 Audi A8 models and 45 shipping containers. The digital clusters that display numerals on the 40-foot digital installation are made up entirely from the LED headlights of the featured vehicles. Visible from miles away, it posts throughout the four-week installation, broadcasting the match results live.