Beck’s playable outdoor poster

This execution took place in New Zealand to align Beck’s beer with the New Zealand Music Month. The poster is using conductive ink and basic microprocessors to get the feedback from the user. It has a small built in speaker which is attached to the actual printed material which turns the static material into an active speaker. I would be curious to know how long did the battery last for?

Facial Recognition Kiosk on Quebec campuses

In order for the Quebec government to get their message across, the Commission on Health and Safety at Work (CSST) teamed up with Brad agency, Zoom Media and software development company Parabole to build interactive kiosks with built in facial recognition technology.

How it works:
Students approach the kiosk with a picture of an injured person in a hospital bed, while students are in front of unit, the kiosk scans the students face, capturing a photo when they blinked their eyes. “The terminal then adjusted the user’s facial dimensions and corrected for the lighting while superimposing wounds onto the image of their face before displaying it back at the viewer.”. Users photos were displayed with a message “It doesn’t just happen to others”, along with messages to ask about work safety and a prompt to have viewers visit a website for a chance to win $500.

This campaign lasted for 4 weeks in Quebec and was supported nationally with a static campaign. It has wrapped up just as students are about to being summer holidays and head to work.

Zoom Media says although this is a custom build kiosk, this is a flexible platform and can be tailored to other brand messages, “The only thing you need is a plug”.

Full article in Strategy magazine can be found here: OOH with facial recognition tours Quebec campuses

Sand Noise Device

This interactive, augmented reality project was unveiled at Moodfest this year. “The project aims at making the intersection between the projected visuals, audio, and the sandbox itself as seamless as possible.”

How to use the SND “Sand Noise Device”
To use the SND, users have to move around tangible, self-illuminating objects around a sandbox. This projects virtual objects into the sand whose positions are detected by an array of sensors to create sound based on their movements. The modular system of the SND runs on a custom built software that makes use of open-source tools like Pure-Data and openFrameworks

The team is hoping to eventually turn this into a permanent public space installation

Full article found here: http://www.hashslush.com/sand-noise-device-fusing-augmented-reality-generative-synths/

Digital Dreams RFID wristbands

This year Canada’s largest electronic music festival, Digital Dreams, is making use of the latest RFID wristband technology.
The RFID wristbands will act as an all-access pass: not only allowing consumers access to the grounds, but also functioning as a fully cashless payment system.

Upon receiving their wristband in the mail, festival-goers will be directed to register their account and “load” credit onto the wristband, either online or at a top-up station at the festival. Users can pay with cash, credit or debit and purchase anything at the festival with the tap of their wristband.

Seeing as this is the first fully-cashless event in Canada, we’ll see if this trend catches on

http://toronto.ctvnews.ca/video?clipId=374635&binId=1.815892&playlistPageNum=1