This is a cute execution for those that have NFC chips in their phones and trust their kids with the $600 devices. No iPhone users allowed, at least yet. The demo is missing a crucial step. You must download the app to use it with the table. I also wonder what happens to people who sit at this table and place their phones not suspecting that there are NFC tags embedded… There is a “how it was made” about half way through the video.
http://www.fourthwall.ca/wp-content/uploads/2013/08/McDonalds-NFC-table.png327632Dmitrihttp://www.fourthwall.ca/wp-content/uploads/2015/09/logo.jpgDmitri2013-08-30 20:02:162013-08-30 20:02:16McDonalds has NFC enabled app for kids