Adobe’s live photoshop bus stop stunt

Adobe Bus Stop Stunt

Sometimes, going back to basics is the best way of creating a reaction. In order to promote Photoshop, Adobe retrofitted a bus stop with a digital screen, connected wirelessly to a computer in a van near by. The van contains 2 people: a photographer and a Photoshop artist. Candid photo of unsuspecting victims standing in the bus stop are taken by the photographer. They are then processed in real-time by the photoshop artist while to whole process is broadcast to the digital screen in the bus stop.

Great execution but would of been better if the LCD screen was actually rated for outdoor usage. Seems a bit dim…