Sometimes, going back to basics is the best way of creating a reaction. In order to promote Photoshop, Adobe retrofitted a bus stop with a digital screen, connected wirelessly to a computer in a van near by. The van contains 2 people: a photographer and a Photoshop artist. Candid photo of unsuspecting victims standing in the bus stop are taken by the photographer. They are then processed in real-time by the photoshop artist while to whole process is broadcast to the digital screen in the bus stop.
Great execution but would of been better if the LCD screen was actually rated for outdoor usage. Seems a bit dim…
Breakfast out of NY has created an analog meets digital way-finding sign. The sign can physically point it’s 3 “hands” and display a location on a digital LED face, which is embedded into the “hands”. It has a touch pannel that allows the user to choose from a variety of near-by places of interest such as shopping or food. When not in use, it turns into digital signage, displaying dynamic info. It might not be the most accurate (comparing to GPS on a mobile) way of finding your destination but it sure is amazing! I wonder if the contrast can still be kept up during day time…
Computer scientists at the University of Washington have developed a technology that, with 94% efficiency, can recognize and distinguish nine separate gestures including pushing, punching, and full-body bowling.
This is significant for a couple important reasons.
First, unlike Xbox Kinect to which most people will immediately draw a parallel, WiFi signals are not limited by line of sight and can travel through walls. A common misconception is that signal cannot travel through concrete; in fact, it’s the metal rebar that degrades the signal. The device can even track multiple individuals discretely using multiple antennae.
And second, the technological hurdle overcome in sensing a change in signal of this magnitude is significant – only a few hertz when the signal source is broadcast at 2.4 or 5 gigahertz.
Applications include activations in which visual displays respond to crowd numbers or crowd movement, or smart-home applications which turn appliances, lights, or heat on and off when you arrive and leave respectively, or when certain gestures are performed.
Something cool that TBWA Brussels created for a recent Pepsi Campaign
Instead of paying with money, customers were asked to pay with a simple “Like” of the Pepsi Facebook page. This vending machine only accepts “likes” and drives customers to the Pepsi Facebook page either on their mobile device or on the touch-screen interface.
Like the page, choose your favourite Pepsi product and voila! A free pepsi.