Ice floes, polar bears and Coca Cola? Sounds familiar right? I saw this campaign at the Toronto Eaton Centre today. The bear is standing on a sheet of ice that will melt unless you soash (short for all the social media bucket) a custom message, predefined message or a video. It brings urgency to environmental issues and has a well crafted digital extension. I like it!
http://www.fourthwall.ca/wp-content/uploads/2013/02/Coca-Cola-ice.png511779Dmitrihttp://www.fourthwall.ca/wp-content/uploads/2015/09/logo.jpgDmitri2013-02-15 22:59:182013-02-15 22:59:18Coca Cola - the ice floes are melting