Disney research team is known for some incredible executions and this one is no different. The team was able to create an augmented reality experience which traces in real-time the colouring of a 2D image and map it onto a 3D model. Aside from the colouring, the application is able to track the 2D image with deformation of the page.
This campaign was executed in Capetown. It’s a great use of space to convey the message for the insurance company.
A team of researchers from Japanese firm Aerial Burton have showed off focused pulse lasers with the ability to project a 3-D display in mid-air, even during daylight. Unlike other holographic projectors we’ve seen, it doesn’t require fog or steam to display the image and can be displayed using just air as the medium.
more info here
This proof of concept takes programatic ads to a new level. Imagine an ad that adjusts it’s creative automatically based on the interest (or the lack of), the environment etc… Brilliant. See the video and read more below:
The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen
Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite
Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name
Guess what? We can do it on our video walls too!
Concept by James Murphy and Heineken to turn NYC subway turnstile beeps into music.
Gatorade installed vending machines all across Toronto equipped with sensors that would establish whether users had “sweat” enough, by placing their palm onto the unit, to deserve a free Gatorade which it would then dispense. If the “reading” wasn’t high enough, it would suggest the user do more (burpees, jumping jacks, etc.) to work up a sweat and to try again. This was apart of Gatorade Canada’s #keepsweating campaign on social media. Not even a machine could make me do burpees.