Screenless laser display

A team of researchers from Japanese firm Aerial Burton have showed off focused pulse lasers with the ability to project a 3-D display in mid-air, even during daylight. Unlike other holographic projectors we’ve seen, it doesn’t require fog or steam to display the image and can be displayed using just air as the medium.

more info here

Artificial intelligence ads evolve just like organizms do

This proof of concept takes programatic ads to a new level. Imagine an ad that adjusts it’s creative automatically based on the interest (or the lack of), the environment etc… Brilliant. See the video and read more below:

http://creativity-online.com/work/mc-saatchi-artificial-intelligence-poster-ad-video/42818

Share a Coke Interactive

Coke recently built an extension to their Share a Coke campaign – when audience’s tweet #cokemyname an interactive billboard in Times Square will display their name and a string of interesting fun facts about that persons name for up to a few a minutes. A webcam has also been installed to take pictures of the billboard to send replies back to certain users.
Additionally a microsite has also been built to give audiences at home remote access to the fun. Take a look at the microsite Share A Coke Microsite

Ad week has more here: Send a Tweet to Coke’s Digital Billboard, and It’ll Tell You Fun Facts About Your Name

Making you sweat

Gatorade installed vending machines all across Toronto equipped with sensors that would establish whether users had “sweat” enough, by placing their palm onto the unit, to deserve a free Gatorade which it would then dispense. If the “reading” wasn’t high enough, it would suggest the user do more (burpees, jumping jacks, etc.) to work up a sweat and to try again. This was apart of Gatorade Canada’s #keepsweating campaign on social media. Not even a machine could make me do burpees.