This is a great stunt made by Cheerios to convey that they use real honey in the product. Nicely done!
We’ve seen cars, buildings, faces and so many other surfaces mapped with clever creative. This one takes the cake!
This VERY expensive installation is remarkable. The addressable LEDs are pre-configured into patters that can be controlled from visitors mobile phones.
Netfilx created DIY instructions for making a cloud connected button. The button can be programmed to control your home lights, order food and cue up Netflix of course. Looks like at the core of this whole thing is a Raspberry Pi. I like the fact that it’s running of a battery so it has to do some fancy power management!
Disney research team is known for some incredible executions and this one is no different. The team was able to create an augmented reality experience which traces in real-time the colouring of a 2D image and map it onto a 3D model. Aside from the colouring, the application is able to track the 2D image with deformation of the page.
This campaign was executed in Capetown. It’s a great use of space to convey the message for the insurance company.
A team of researchers from Japanese firm Aerial Burton have showed off focused pulse lasers with the ability to project a 3-D display in mid-air, even during daylight. Unlike other holographic projectors we’ve seen, it doesn’t require fog or steam to display the image and can be displayed using just air as the medium.
more info here
This proof of concept takes programatic ads to a new level. Imagine an ad that adjusts it’s creative automatically based on the interest (or the lack of), the environment etc… Brilliant. See the video and read more below:
The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen